If you run a blog you are surely familiar with SEO strategies used for SEO optimized content. If you want your blogs to rank and more users to reach then you surely need to optimize content for SEO.
Here are thorough beginners guide on how to write SEO content for the website. But before we talk about SEO optimized content we would discuss what is SEO.
What is SEO?
Here is a complete step by step beginners guide of how to write SEO optimized content for your blog:
How to do keywords research?
No matter how old the trick is keywords would always rule content optimization tools. To use keywords that rank your content you need to know your reader.
After selecting your topic to write about, brainstorm what the internet users would search when they want to read related to your content. Think like your reader and search the relevant words according to your market niche. This shall give you an idea of what could be your main keywords.
Another way is that you may use a tool such as Google’s AdWords Keyword Planner. Use this keyword tool and get to know about the volume and competition of the relevant keywords.
Pro tip: You must not go for high ranking and short keywords as that would make it difficult for you to rank.
Should I target head terms or long-tail keywords in my content?
You must have heard about head terms and long tail keywords. They are what you find in your keyword research.
Head terms: They are your short tail keywords; they are your main used keywords for a different niche. With high competition and high search volume, they are difficult to rank with but increase your organic traffic.
long-tail keywords: These are more than 2 words and they are more common when it comes to searching keywords. They are low in search volume and takes less time to rank but extremely meaningful.
As to which one should you target, you should go for both. SEO specialist recommends both according to the recent updates of Google. For SEO optimized content you must use both.
Your main keyword should be head term and to avoid stuffing of short keywords you must use longtail keywords. As they help you avoid keywords stuffing, in addition, they make it easy to rank if your head term competition is high.
How to Use SEO Keywords for Content writing?
Knowing SEO for content writing tips is a benefit. To use the right keyword measuring the right amount and not overdoing is the basis for content writing. Here is how to use SEO keywords for content writing:
- Know your niche
- Consider the internet users
- Research the main keyword
- Select your longtail keywords
- Add them in your page title
- Use keywords in your meta title and description
- Use them in your first 100 words of paragraph
- Add keyword in your H1 tag
- Use them in article’s subheadings
- Image Alt tags are another important way to use them
- Keywords are must in the conclusion of your blog article
- URL’s and anchor text must include your main keyword
- Social media links and description plays an important role in optimizing content
- Use your keywords naturally and don’t overdo them
Don’t cross the limit of 1.5% density
Is it OK to target multiple keywords on the same page?
Should I target timely, trending keywords or evergreen keywords for content?
Yes, keywords can also have types and can be confusing too which one you should use.
Trending Keyword: The keywords that are hot and trending currently. They are good for a new spicy trendy content and would help you rank at the spot.
It shows that your content is updated and up-to-the-minute. A downward is that they may help you rank for the moment but you might lose your position when they are no more relevant or important.
Evergreen Keyword: As the name says it all, they are always relevant and never expires. They help your content stay ranked in the long run and brings stable traffic even after years.
Which one you should use for SEO optimized content? Well, we would not tell you to choose, but to balance between both.
Decide which keyword is more important and relevant for the time bring and for your content. Know your audience, your blog type and know what is in search demand and go for what seems right.
How to optimize blog posts for SEO?
Optimizing your blog posts for SEO helps you with the ranking factors. It gives stars to your high quality and well-written content. Here is a list of things that can help with SEO optimized content for your blog:
- Research Keyword, Keyword, Keyword
- Optimize keyword throughout your content
- Well written title for the blog including brackets and catchy words
- Attractive Meta description
- Write original and new content
- Relevant images and Alt tags
- Relevant internal and external links
- Quality backlinking
- Write descriptive content almost up to 1300 words
- Use your social media well to increase the reach of a post
Pro tip: Use SEO software Yoast for your blog posts to write according to SEO content strategy.
How do you add keywords to content?
Adding keywords is simple. All you need to do is stay natural while adding keywords to your content. Do not stuff them or add them to unnecessary places.
Start with your introductory paragraph, add your keyword in your first 100 words. H1 tags are an important part, use them in your H1 tag.
Add keywords in one of your subheadings apart from using them in your content. The conclusion is another significant point to add your keyword.
Another way to use a keyword is your blog post images. Add them in Alt tag box. In addition, add them to your anchor text of a hyperlink.
Remember to never stuff them, use them naturally and if not then you can always use LSI and longtail keywords.
How can my blog post rank for a really competitive keyword?
Usually, we avoid ranking for Competitive keywords, as they are hard to get up in the top of the list of search engine results. Yet it can make your success of ranking happen. It’s a make it or break it situation.
Here is how to rank with competitive keywords:
- Your website should have a strong ground base
- You should have a network which would help you rank faster
- Identify important and relevant keywords
- Choose a keyword with high volume but not too high
- Use related search keyword from google
- Use other tools to generate matching keywords
- Check out your competition and analyze
- Create a high-quality original content
- Optimize your keyword naturally
- Share and promote your account immediately
- Social sharing can help boost your ranking
- Wait patiently and you’ll rank with the right keywords soon.
Read The Ultimate Guide to On-Page SEO Optimization in 2019 for further SEO optimized content (Add Link)
How many times should we use the keyword on the page?
There was a time ranking was all the use of keywords. The more keywords you have used the faster you’ll rank but according to the recent updates of google you need to write quality content. The quality, as well as the quantity of your content, is counted.
To avoid the stuffing of keyword you need to calculate the density of used keyword as per the number of words. Keyword density is said to be not more than 3%. But recent SEO analysis the density may not exceed more than 1.5%.
For example: If in a blog post of 1000 words, you are using your keyword 50 times, your density will be 5%.
Ranking for keywords is a time taking process, but not hard enough to lose track. Build your goals and follow the SEO optimized content checklist. Identify your competitors and your audience, and success is all yours.
You must not take short-cuts, as that would only hurt your page’s ROI. Build your strength as a constant blogger and choose the right keywords for writing content. And you can gain organic traffic that would help you in the long run.
Read more about how to flourish your website with Complete SEO Audit. (Add Link)
Let us know in the comments if you have other questions about creating and optimizing blog content for SEO.