What Is Email Marketing | How To Do Email Marketing

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Marketing is an important strategy to run a business. We indulge in different kinds of marketing strategies to boost our business. Email marketing may seem an old internet marketing strategy but not so old.
This kind of internet marketing is the same as mail service ads. Receiving ads in emails or pamphlets on the front porch about a recent shop or restaurant opening or sales offer and so on.

Even though there are different ways to advertise your brand or show your offer the pamphlets still work the best. So, does the old internet marketing strategy of email marketing.

What is email marketing?

Email marketing is a kind of digital marketing when promotional offers and brand awareness or similar material is sent to customers through email. Sending newsletters, sales promotions, donations and call for a business email to your subscribers has the same effect of placing an ad.
Customers and subscribers subscribe to your email service or your website and that’s how they become a part of email marketing.

Email marketing may seem outdated as who would read emails, especially promotional ones. As much as it seems to bother some, people still subscribe to your free email service. But you must not make them boring and long so that customers get tired.

According to the survey, 91% of people check their emails on a daily basis and this is a golden chance to keep reminding your consumers about your brand and website.

Besides, there are several effective email marketing strategies and campaigns to adapt and get the advantage of the service.

Here is a list of email marketing strategies:

  • Don’t write lengthy paragraphs and articles in an email
  • Write good content
  • If you need to explain more, use graphics
  • Use catchy graphics and colors
  • Your email designs should be responsive on all devices
  • Do not invade any privacy and be polite when you address your customers
  • Your emails should not be meaningless
  • Your offers or messages should be worth emailing
  • Compare your emails with your favorite brand or website’s newsletters
  • Keep a look-out on holidays and other special days
  • You don’t always have to have an offer to connect to your subscribers
  • Find a simple reason from time to time to say hi
  • Learn and tick what you are missing and what new should you do
  • Keep your email analytics in check and as well as your subscribers
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Benefits of email marketing for business

The size of your business doesn’t matter, your marketing strategies do. Using email marketing for your digital marketing strategy could be a better option. But needs few things to take in consideration especially if you own small business. Email marketing is a cost-effective way for businesses. Email marketing is an efficient way to grow your business since you have the benefit to know your loyal customers. Here are a few benefits of email marketing for business and how to enhance them:

1: Builds credibility and identity

Advertising through email is one of the easiest ways to build brand identity and credibility. You need to create good content according to the liking of your subscribers. Content that they might want to send forward and gain you popularity. Never hid behind a mask, your identity is your credibility.
Good graphics like your logo can also help in making your brand memorable and different among the big brands. Work on a strong foundation for your customers and build trust with valuable content. Aware them about your brand story

Pro tip: You can conduct a survey to know your subscribers and their needs. and keep them with you through the process.

2: Work on sales

A new sales approach could be your new key. Prepare new sales promotion ideas and apply them. Excite your customers with new products and similar offers. Provide exciting and special discount offers.
Send them products like their earlier purchase. As well as list items that are often purchased along with the purchase your custom made.

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3: Show creativity

Apart from providing better and concise content, you can show your creative side as well. Take advantage of your creativity and search for different ways to write creative content that would attract your readers. You can add graphics as well to make your content more attractive. Use colors similar to your logo and website theme, it would help in brand identity as well.

Provide new and different email designs from time to time, so the readers may not get bored but feel excited every time they open their inbox.

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4: Get to know your customer

You can find content relevancy according to your customers since all your customers are not the same. Analyze your customers and their data. You may have different customers of different age, region, and taste. And you need to plan and design your email campaigns according to them. Divide your subscribers into 4 categories as per your data such as:

  • Demographics (gender preference, age group, geography)
  • Brand loyalty (new customers, longtime customers, VIPs)
  • Past purchase (number of purchases, product categories, purchase during promotions or sales)
  • Email engagement (click-through-rate (CTR) on all your emails vs. those who have never opened an email)

5: Show consistency

You can win the hearts of your subscribers easily by staying consistent. Email marketing campaigns need to be constant, even if the response is less or too slow. You’ll get there but you need to be persistent and steady. Especially for small business email marketing needs to be set on a regular basis. Not daily but set your newsletters on a weekly basis and special offers or different messages on seasonal and special occasions.
Irregular advertising through emails would not gain you popularity but you might lose what you already have. You can not let your readers forget about you; you need to be regular for them to be loyal.


Pro Tip: Use the samene and email pattern to email your subscribers and customers to show consistency.

Best Tools to use for email marketing

For advertising through email, you need to use best email marketing software and other useful tools. There are certain tools made to help you with your digital marketing process all you need to do is access. Not every tool is expensive, you can use free tools that work the same as pro versions.

Here is a list of best tools to use for your email advertising campaigns:
⦁ Constant Contact
Constant Contact is one of the renowned growing email marketing services. It is famous for it is easy to use and beginner friendly email marketing service. Constant Contact helps you manage your email lists, contacts, email templates, the marketing calendar, and much more.
Besides that, it helps you analyze your subscribers, by tracking and reporting. It provides built-in social media sharing tools, list segmentation, free image library, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.
Constant Contact is rated as the best among the email marketing system tools. They also provide the services of email automation, surveys & polls, coupons, online donations, and subject line A/B testing. Through which you can send targeted emails.

Pricing:

It comes with a 60-day free trial with no credit card required. If their service satisfies you then you can buy it as low as $20/month.

⦁ HubSpot Marketing
HubSpot is the largest and fastest growing email marketing system. They come with a great package of tools for small businesses as well as large businesses. They help you with great email marketing campaigns and tracking.
Its features include a robust contact management system that lets you section your emails. Other features include scheduling and queue the delivery of emails according to your personalized sequence.
Apart from that, it helps you rack your email deliveries and inform you about repetitive emails. As well as which email campaigns are performing effectively.

They also provide email builder, create automated campaigns, and even perform A/B testing on your email campaigns.

Pricing:

You can use its free plan but it’s inclusive of contact form creation, contact database creation, and traffic and conversion analytics, etc. It’s paid plan comes with different packages according to your need. Starting from $50/month, $200/month, $800/month, and $2400/month respectively.

⦁ MailChimp
MailChimp is renowned for it’s easy to use packages and advance marketing tools. They offer email templates as well as you can also create your own templates. They provide editor, subscriber profiles, third-party integrations, analytics, sending plain text emails, and more.

Pricing:

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⦁ Benchmark
Benchmark comes with advanced email marketing tools and is easy to use. They provide templets for all purposes including newsletter, greetings, promotion templates, giveaways, etc.
Their top features are intuitive visual editor tool, you can add your own HTML and CSS to give a more personalized look. They also come with a built-in spam filter, to make sure your emails have no objectionable material.
You can also make your own templets and designs and through community, voting Benchmark add them into their new updates.

⦁ MailChimp
MailChimp is renowned for it’s easy to use packages and advance marketing tools. They offer email templates as well as you can also create your own templates. They provide editor, subscriber profiles, third-party integrations, analytics, sending plain text emails, and more.

Pricing:

The basic package starts with 600 emails at $9.95/month to 2500 emails in $19.95 per month.
⦁ Drip
Drip is a multipurpose email marketing platform which comprehends handful features for its users. Drip provides message personalization, integration with e-commerce platforms including Shopify, and data analytics, etc.
Drip also offers tools for building emails; one visual, the other text-based. Which helps you in creating an impactful email marketing strategy, along with follow-up messages that are for targeted and individual users.

Pricing:

Their starters package is free to use, including up to 100 subscribers without for free. Dip Packages starts from $41 up to $83 per month.


Pro Tip: Writing an email copy isn’t easy. Use Grammarly writing tool, its free. Avoid grammar and spelling mistakes before you send an email. Grammarly analyzes your writing and makes sure it’s easy to read.

How to run email marketing campaigns like a pro?

The big question that arises is how to run an email campaign. What email marketing strategy you should use and how to do email marketing yourself?

Emails could be your biggest source of ROI as compared to other digital marketing strategies. As they are very cost efficient and successful campaign if run properly.

We will guide you through email marketing campaign tips that will you drive sales and make a revenue for your business.
Here is how to run an email marketing campaign like a pro:

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⦁ Build your target list

To send newsletters and emails you need legit subscribers who sign-up their information when they peek at your website. You need to make a list of your website visitors and turn them into subscribers. Here is how you should do that:
⦁ Create frequent popups to remind them to sign-up
⦁ Provide a free template, or similar offer so they end-up subscribing
⦁ Create Quality Content to Match Search Intent
⦁ Use Call to action method
⦁ Provide a good design similar to your theme or logo
⦁ Advertise your website subscription
⦁ Set your goals
To start something new you need to be prepared and must set your goals beforehand. Match your goals that it may represent your website or is like your website story. Goals that you can follow are:
⦁ Segment your subscribers and send them targeted emails
⦁ Provide new exciting offers
⦁ Offer new subscribers with something free
⦁ Provide special content or offer for existing subscribers
⦁ Keep your customers coming back to you
⦁ Show your gratitude to customers

⦁ Know our audience

To invest in email marketing the basic step is to know your audience and customers first. Where they are from, What are their ages and most importantly which page they visit the most? To know and target your audience you need to analyze their demographics, interests, and locations.

Use Google Analytics and your social media profiles, like Facebook Insights to collect data about your visitors and customers. And create content according to what they expect.

⦁ Focus on email marketing designs

Content is not enough to run an email campaign; you need new exciting and refreshing graphics to add a different touch to your emails. Whether your email types are announcements, Event Invitations, Newsletters, Special offers or any other special news. Use designs and graphic images to express your content.
Graphic designs are the best way to concise your content as well as make the stimulating for your audience. Increase awareness of your events and offers and encourage your audience to visit your website or buy your products.

⦁ Make emails mobile-friendly

What’s the first thing you do when you wake up in the morning? Many people reach for their phone. In fact, 66% of email opens occur on smartphones or tablets. If your emails aren’t optimized for viewing on these devices, you’re potentially missing out on a huge number of clicks.

⦁ Keep your emails out of spam folders

To advertise through emails, you need to stay in inbox, not in the spam box. Email going to spam box is just like preparing hard for a test not being able to take it. To slid straight into an email box, you need to take care of a few things such as:
 Always make sure your recipients have opted into your emails
 Avoid using all caps
 Don’t use too many exclamation marks
 Avoid phrases like ACT NOW BEFORE TIME RUNS OUT!!!!
 Always check the format of your HTML
 Read a thorough guide about spam filters and stick them on your desktop screen

⦁ Don’t flood client’s inboxes

You must be new and excited to start email marketing and may send as many emails as possible. But you must not do that. As that would overwhelm you subscribers and they may think it as of spam and flag you or unsubscribe.

Pro Tip: To keep a track of your emails you should schedule your emails. To do that you can use email automation software and even send emails when you are not free.

⦁ Make it easy to unsubscribe

You may make it easy for subscribers to unsubscribe as in case of making it difficult you may suffer. If the subscribers find it hard to opt out but couldn’t do so. They may flag your emails as spam which will cause you problems in the future.

⦁ Follow an email pattern

Send emails that stand out but are not too over. For that, you need to read more and follow the newsletters of your favorite website. Watching and learning is the easiest way to do something new and avoid mistakes.

Make your emails look clean and follow a pattern. Use short paragraphs that include just the right keywords with the right amount. Provide relevant content and try to add bullet points.

You can also highlight the vital points as well as put headings and images but not too much.
Always use relevant images to your content and avoid image spam or block.

⦁ Test before sending

Never send anything without making sure it’s working properly. Double-check your emails and its content. Send them to your family mail address or employees or collogues. So, you can see how your email looks after it’s sent. Test them on different email websites such as Outlook.com, Gmail, and Yahoo. As well as on different devices such as mobile devices, tablets, and desktops.


Pro Tip: For more robust testing, check out Litmus, a tool that tests and provides screenshots of your email in dozens of different email tools.

Final thoughts

It doesn’t matter how many different digital marketing strategies you use; an email will still stay on the top of the marketing world. Email marketing strategy helps you connect with your customers. In addition, it is cost-efficient.

Hopefully, these tips would help you build an email list and create a better email marketing campaign. If you have anything to add kindly comment below and share your experience with us.

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