Starting a website, especially an ecommerce one seems way easy as you don’t have to rent a shop or an office. It’s all virtual and what could be so hard.
You can not randomly start something, starting something new and big always needs a plan. A bulletproof plan that works exactly the way you want.
Is this possible? I guess not, there will always be hurdles and missing points when things won’t go well or according to the plan.
But not unless you have a checklist ready, a checklist that helps you take one step at a time. We have combined the best practices and come up with an invincible Ecommerce site checklist.
An ecommerce website launch checklist that would help you review things before you launch your online store website.
Here is an Ecommerce Site Checklist for New website: 30 Things to Review Before You Launch Online Store:
1: Ensure your website is responsive
This is a crucial step when it comes to finally launch your new ecommerce site. Things have changed and people don’t just use a PC or desktop anymore. Technology is advancing day by day and more portable devices are introduced like smartphones and tablets. With different screen sizes and requirements.
Your website should be responsive to all the majorly used tech devices, adjustable to all screen sizes. So, when customers want to purchase with their mobile phones, could do so easily.
[Pro Tip] A responsive website is also on the top priority list of SEO optimization formula.
2: Remove grammar and spelling mistakes
Poor grammar and spelling mistakes can drive your consumers away. When you are done building your website, mark on your checklist to check the unnecessary spelling mistakes and grammar mistakes.
You can use a free website tool Grammarly, as well as a team working to proofread the website content, so no mistake would go overlooked.
3: Cart icon must be available
The cart icon is a necessity when it comes to ecommerce websites. The shopping cart icon should be visible on every page of your website.
It should be easy to access for customers and if they have added something to the cart, it should be visible on any page they visit.
4: Visible checkout menu
After shopping cart icon, checkout menu is the second important thing on your list. It should be placed beside the cart icon and visible. You can also use the option of clicking on a cart icon can lead the customer straight to the checkout page.
5: Wishlist feature
Let your visitors save what they want to save for next time when they come. Add an add to wishlist feature button and let them come later.
6: A custom domain name
Be sure to change your new ecommerce site URL to a custom domain name. Your brand name should be your custom domain name.
Having a custom domain name makes it easy for customers to find your site, as well as helps in brand awareness and brand recall.
For Example www.TechReshape.com
7: Edit homepage
Your homepage is your shop’s front window. It’s the first place a customer sees when they visit your new ecommerce site. Edit your homepage content wisely, using the required SEO techniques for ecommerce website.
Such as your title, meta title, description, your product description, as well as your FAQs should all be SEO optimized, so it can be identified by Google and other search engine bots.
8: Optimize your site images
Images add visual value to your website content, making it more attractive and understandable. But can also cause hard if not optimized properly.
Reduce the size of your image, from high quality to medium quality. High-quality images will not only decrease your website loading time but also add hurdles to the response of the website.
[Pro Tip] To have a better resolution picture, keep your image size around 795×300 pixels in jpg format.
9: Alt image tag
The alt tags for images are significantly important as keywords are important for the text content of your website. Before you move on with your ecommerce website launch checklist, you must ensure that all the images present on your website have alt image tags.
The alt image tags help the consumer identify the image if the page does not load properly, the text would. As well as plays an important role in SEO optimization. They help web spiders crawl your page and boost your SEO ranking.
10: Easy navigation menu
Your navigation menu should be visible, easy to understand and access. Customers should not face any difficulty find any product or identifying a product category or tab.
11: Prominent search bar
Like your shopping cart and checkout menu, your search bar should be prominent on every page of your ecommerce site. Easy access for customers to search their sought product.
You must also add suggestive search terms for your customers to make their searching more convenient.
12: Contact information
A website contact information should be similarly evident on your website’s every page. It assures the users that they can reach for help as well as reduce buyer anxiety in customers. Which is indirectly beneficial for your sales.
13: Set your email set-up
Better communication means can bring in loyal customers. Set-up an email address like your domain and brand name. For example, [email protected] This way it would be easier to remember and unique as well.
Apart from an email address, redirect your store emails to your email address. This way it would be easier to keep tabs around what your customers have to say.
For email set-up, you can use different email hosting services related to what your hosting company provides, take advantage and use it to the fullest.
14: Link other social media apps
When it comes to communication means social media is a major and most productive platform to connect with your consumers.
Link all your social media accounts such as Facebook page, Twitter account, LinkedIn, and Pinterest account with your website.
Set up the social media icons on your website footer area on every page.
15: Blog for website
A blog is a must for any website, create a blog and connect it with your website or on some websites blog is a part the website.
Keep the blog updated, post about your latest products, as well as company reviews. The customers want to know about the brand they use as much as they can.
This helps build trust as well as build your brand reputation across the internet.
16: Set a theme
Since you must have already decided a logo and theme for your brand and all that must be a part of your new ecommerce site checklist. The same theme, logo, and colors should be a part of your social media presence and blog too.
This helps in associating the colors, logo, and theme to the consumer’s brain, as well as if they see something similar they would recall your brand.
17: Display your media partners
If your ecommerce site sells big brand names or is associated and partners with big brand names be sure to include their logo in the footer area of the page.
Having logos of big brands gives the customer surety and increase trust in your brand. As they see something they already know of.
18: Call to action
Call to action is a great technique used by marketers and brands since forever. Use it wisely, and display sales or promotion deals banners visible on your homepage including a call to action phrase. Link your products that could produce sensation among the customers and help with sales.
19: Recommend related products
Encouraging customers with a call to action phrases could be a lot better with the recommended product footer tab on your ecommerce site.
Add a list of products which are suitable for your customer based on their product browsing.
20: Appealing product photography
You must have noticed prominent websites such as Nike or Fila, using a minimal photographic technique for their product section. Keep your product pictures minimal, focusing only on your product rather than creating confusion for customers.
Use better color combination and contrast with the background and foreground, considering your product color. Invest in a professional photographer if you can.
21: Product Introduction
Your website text is extremely concise and minimal but is not just limited to the homepage. Add product description to every product category.
If you have a different range of clothing, explain the category and add small descriptions to all the products related to their clothing material and all.
This point in the ecommerce site checklist helps the customers better understanding of your products.
[Pro-tip] Add SEO optimized keywords according to your product page and generate traffic!
22: Add testimonials
Add testimonials of different customers or remarks of your team. Genuine testimonials can bring more clients as buyers would always find it reliable to read or listen to someone having the same experience.
23: Highlight the favorites
You know your products and so should your customers too. Having a range of best-selling products on the top of the page or customers favorites tab on the side could leave a positive impact. As well as raise your sales.
24: Review comment section
Just like the testimonial page or section, a comment box under every product is highly accommodating for your customers. The most positive review a product has or have high rate stars can grow the product sale.
25: Payment options
Offer more than one payment method, as well as for international buyers. Offer what usually buyers use to buy such as Visa or Debit card, as well as PayPal and the like.
26: Show all fees upfront
Do not try to hide any fee charges that the customers get to know later. Hidden charges could destroy the liability of a website. If there are additional fees, such as tax or delivery charges, when the total price shows, show those charges too and let your customer decide.
27: SSL certificate
Ensure your customers of their safety and their data safety, by buying an SSL certificate for your website and putting on that golden lock in URL box as well as on checkout page.
28:Use an analytics tool
Filling all the ecommerce site checklist, you cannot be done so easily. Track your website visitors and your website performance with Google Analytics before you even launch your new ecommerce website.
These tools will help you compile reports about your site performance as well as an insight into the changes you make are they worth it or you should try something new.
29: Backup your data
Your hosting company comes up with highly good storage space, take advantage of that and store your store’s data. If you are still not satisfied you can store it on hardware as well but we would recommend using an auto-backup tool of your hosting company.
Incase on the day of launch anything goes wrong and you lose your data, you can get in a big problem. So, make sure to secure and store!
30: Your Ecommerce Site Management
Ecommerce site checklist comes to an end but lastly, we would remind you to keep your site managed and under control, double-check every box on ecommerce website launch checklist. To make sure when you launch your new ecommerce site, it should look nice and put together.
Create an ecommerce site checklist. Write done all the points that are important to you or just all of them and check off each point off ecommerce website launch checklist.
Be prepared and don’t rush, go thoroughly through every section and make sure your website is ready for the launch. Good luck!
We hope that this ecommerce site checklist helps you grow your website and increase your revenue. If you have more to add to this online launch store checklist, feel free to comment down below!