Running your website swiftly and up to googles expectation means you need to stay alert and updated. Long gone are the times when keyword stuffing would help your website rank.
Google is coming up with new and challenging updates that ensure that your readers get the exact information that they search for. SEO guidelines are changing day by day. And you need to improve your website with the help of an SEO audit.
You must have heard about SEO audit reports to improve and keep your website updated. Keep a check on your website every month. Don’t know about the SEO audit report?
Well, worry, not! As today we will cover a complete SEO audit report and guide. Also, how it helps your website, and it keeps you on the top.
What is an SEO audit report?
Just like SEO (Search Engine Optimization), SEO audit report is an overview of your website’s performance in search engines.
Where you get a get to know about your website’s ranking, backlines, organic traffic, domain metrics, and website optimization. Along with the relevancy of your Content and what improvements can be made.
Why do you need a complete SEO audit?
The most important answer to that is your competitors. You can not just sit back and watch your competitors gain success. Website owners are keeping track of their website activities, weakness, and google criteria.
With the changing criteria and ranking of Google, you need to be ahead of your competitors. Stay alert and evaluate your website.
Here is an essential guide to complete SEO audit:
1: Mobile Friendly website
The first step to influence Google is mobile indexing or mobile-friendly site. Since a lot of internet users use mobile to access the internet, Google pays special attention to whether a website is mobile friendly or not.
As an SEO audit, you need to check the stability of your website’s mobile version. How to know if your website is mobile friendly?
Use Google’s mobile-friendly testing tool. All you need to do is add your website link, and the device will show whether your website is mobile friendly or not.
2: Update your old Content
To keep up with the new search engine algorithm updates, you need to keep your website updated. Nowadays, keyword stuffing does more harm than good. The better idea is to go through your old Content and make them relevant to the new updates.
Along with updating your Content, update your keywords as well. You can use different keywords to update your keywords. Use new trending keywords and make your Content stay at the top.
Use Google Planner or SEMrush to track new keywords.
3: Delete the extra pages
The extra pages of the website are also called zombie pages. Delete these additional pages to gain more organic traffic. Google index all your pages, including the extra ones that you don’t need. As well as that affect your traffic and page content too.
So, let’s not confuse Google and give what it wants ‘The Important Pages.’ The more Content doesn’t make google like your page, but the relevant Content and organic traffic does.
You can google your page such as site: TechReshape.com and see the number of search pages in the above-left corner. This number of pages shows you the extra pages you are keeping for no apparent reason.
The extra pages, such as the following:
Removing the extra Content also makes SEO audit easy, as there are fewer pages to index and check.
4: Check your on-page SEO for a complete SEO audit
On-page SEO may take a little while to check but is worth the time. To check if your site is appropriately optimized, this step is necessary.
The necessary features to focus on are Keyword, URL structure, Meta titles and description, Content, internal and outbound links, headings, images, and alt tags, etc.
Keyword stuffing may not be, but the keyword is still an essential part of your Content. It helps the users find relevant Content and as well as helps google analyze your Content.
Your keyword should be in the first 100 words of your Content. As well as add the H1 tag in conclusion.
Although you must take care of keyword density, which is 1.5 per 1000 words, and you can not stuff them everywhere. Choose keywords that are trending, highly relevant, and easy to fit in.
LSI and Longtail Keywords
Apart from keywords, you can use LSI and Longtail keywords. They are like a cheat code to attract crawlers towards your website. Yes, you can not stuff keywords, but you can use relatable longtail keywords or LSI keywords to make your Content relevant.
LSI and longtail work the same as your keyword and help your keyword to be more specified without bombarding it. As well as trick the search engines without stuffing keywords. Use them in your first 100 words along with keywords as well as in your Headings.
According to Google’s Hummingbird algorithm, your Content is the key to rank first. You must write your Content for the users not for the crawlers.
Although there are certain cheat factors that we use to lure optimizers relevant and better Content is still the key. Never compromise your Content, as your original Content is what brings organic traffic.
The on-page SEO audit includes a personal check on your Content. You must check for Duplicate Content as the duplicate, and plagiarized Content confuses the google and terminates your Content, including the same Content on your website. Check your site for similar Content, same titles or keywords, and remove them.
You can use the Copyscape tool to identify the same Content and remove them.
Pro Tip:Use Images and Videos to boost your Content by making it eye catchy and reliable.
Lastly, in the On-page SEO audit step, you need to analyze your layout. The more your website layout is easy to navigate and is arranged well, the more it would be easier for crawlers to crawl.
Organize your pages according to SEO criteria and as well as your Content. Composed, well written and well-placed Content is an important detail you must not forget.
The natural structure of your layout helps Google analyze your page and index it for searching.
5: Optimize your website’s speed
Your website’s speed is an essential ranking factor. The longer a page takes to load, the earlier it gets a red flag from users and Google. Decrease your website’s bounce rate by running a speed test. According to SEO rules, your website should load within 3 seconds and should not take long. Run a page speed test and improve the speed of your page with the help of Google Page Speed insight and GTMetrix.
6: Remove the multiple URL versions
Every website has multiple duplicate URL’s, which makes Google confuse, and it might index the wrong site. There are usually few duplicate versions of your website’s URL, and you need to redirect to the same main URL of your website.
If the multiple URLs are not redirecting to the one URL, then Google may consider your website broken. It is not difficult you need to redirect all available URLs to the same one by permanently moving them to one URL.
7: Off-site SEO Audit
As much On-page SEO audit important so is Off-site SEO audit. You need to keep up with competition and avoid red flags. The first step for Off-site SEO is your backlinks.
Keyword tracking is an essential factor to keep up with competitors. See what keywords your competitors are using to rank and what keywords you need to use as a counteraction. Use the SpyFu tool to spy on your competitors.
8: Recheck with crawling tools
Check all the SEO audit changes you made to your website with different SEO audit tools. Screaming frog and DeepCrawl, these websites help you find, broken and deadlinks, wrong keywords, poor images, Duplicate Content, and so on.
After you complete your complete SEO audit report, recheck if you have left any issue unaddressed with SEO crawling tools and get on the top of everything.
A complete SEO audit process is not as time taking as it might seem to a beginner. Especially with the help of SEO tools that help you avoid the hassles. But it is as important as the SEO itself.
According to a survey, website owners audit their website once a month, if not once a month then specifically once in 6 months. If you don’t want to stay behind and keep up with your competitors, then SEO audit service is crucial for you.
As well as it is a significant step to keep-up with SEO algorithm updates and get rid of common red flags. It provides a positive effect on your page and decreases its bounce, besides, increase organic traffic. And organic traffic means raising sales!
Now that you are aware of SEO audit meaning and SEO audit report sample. You can use this article as an SEO audit checklist.
Do let us know if you have any question about audit tools or SEO audit.